Resume
Objective
A position as a copywriter, to infuse creativity and engagement into your brand using my experience crafting digital and e-commerce copy, evolving it through data, and polishing it through deep understanding of the audience.
Iowa State University Ames, Iowa 2007-2011
● Bachelor of Arts: double major in Advertising and French
Université d'Angers Angers, France January-June 2010
· Study-Abroad exchange program in French
Professional Experience
Microsoft: Copywriter (contractor), Redmond, Washington September 2018-present
Write and audit all marketing content on Microsoft’s Visual Studio family of websites—evolving and delivering a compelling tone of voice that resonates with Microsoft’s developer audience (https://visualstudio.microsoft.com/vs/)
Ensure that the design and content speak with one voice; fine-tune copy direction while working with developers, designers, program managers, marketing managers, and senior leadership
Shape customers’ experiences with the Microsoft brand by applying Microsoft voice principles and practices in all communications—simple and human, bigger ideas and fewer words, less head and more heart
Established new standards for all content, including adherence to the Microsoft Style Guide, using an active voice, and integrating SEO best practices
Create digital content with calls to action for reveal cards, headers, footers, user notifications, webpage surveys, onboarding forms, social sharing links, tooltips, and taglines, supporting webpage redesigns
Produce website content for support and pricing pages, product homepages, Microsoft documentation, FAQ pages, product feature pages, roadmap documents, positioning and messaging framework documents, and blog sites
Craft homepage slider and banner copy highlighting product announcements, product updates, preview updates, and product launches with calls to action
Used data to evolve the copy for record-breaking webpage launches including:
Launch of Visual Studio 2019 Preview page
Set a new record for the highest performance for the Preview page ever during launch week; more than doubled the number of daily users within the first week of shipment
Saw 6 times more unique page views, a 600% increase in downloads, and more than double average time spent on page, compared to the previous record
Launch of Visual Studio homepage redesign
During the second week of release, saw a 153% increase in traffic, a 30% decrease in bounce rate, a 6% increase in pages per session, and almost triple the session duration
The page continues to perform well with recent analytics data showing a 27% increase in downloads, a 29% increase in sessions, and a 181% increase in average page session
Enhance and revamp website copy for other Microsoft teams, strategizing copy direction while working directly with principal program managers
Leverage existing documentation, user testing sessions, and expertise of the product area owners to get insights on the product and strategy
Ensure webpage content and design adheres to Microsoft’s accessibility standards and is compatible with screen readers
iePlexus, Inc.: Web Copywriter, Bothell, Washington August 2015-September 2018
Delivered strategic copywriting for a diverse range of 1,000+ e-commerce businesses throughout the country
Performed SEO, social media advertising, and Web 2.0 Marketing, achieving an increase in search engine rankings for 98% of clients
Completed more work in a day than any other previous writer by improving workflow processes, meeting tight deadlines an average of 4 days early
Carried out professional keyword-rich content writing for client websites and performed timely follow-up; achieve a 40% increase in obtaining final client approval within 7 days
Collaborated with the webdev department for the creation of additional client website copy including title tags and meta descriptions, short and punchy usernames, creative taglines, and slider text, increasing the efficiency and quality of blog and website design
Composed highly-visible SEO blog posts for client business blogs and uploaded them to their WordPress blog, accomplished a 60% increase in the efficiency of client blog post writing while improving quality
Executed client intelligent press release writing, including conducting press release interviews and ensuring all press releases move swiftly from writing to distribution; achieved a 40% increase in obtaining final client approval within 7 days
Copy-edited existing text for all projects, ensuring error-free copy for high-traffic websites
Whipped up concise and creative company bios for clients’ Twitter and Facebook marketing campaigns, increasing engagement through content marketing
Adhered strictly to AP style for press releases and agency style guidelines for all other work
· Managed and contributed regularly to the internal and external company blog, writing fresh posts on the latest online marketing news and trends; attained a 30% increase in client marketing package upgrades by sparking interest through the blogs
· Created more creative and concise company template e-mails
ATGStores.com: Content Product Specialist, Kirkland, Washington October 2014-February 2015
(A Lowe’s Company)
· Created and proofed website product content for a large variety of 1,000+ products per project and uploaded the content to the live site using internal software, maintaining high-volume sales and traffic
· Accomplished top accuracy on my team with 98% error-free website product pages by writing, editing, and organizing all product information; work included putting together product descriptions, images, specifications, and ensuring website page layout and functionality; setting up categorization, product search, filters, similar product suggestions, size, color options, and product grouping
· Ensured the most accurate, consistent, and effective product presentation on the site through refining workflow; this included critically checking all content, communicating effectively with the manufacturer and team to resolve discrepancies and optimize images, product research, and managing product status
· Developed deep understanding of the back-end of a live site to achieve high programming accuracy, used analytical skills to program products in a way to display correctly in all possible scenarios and customer interactions
· Used Excel extensively to organize large sets of product data correctly, discovered time-saving techniques to increase efficiency by 25%; used HTML5 to write descriptions
AdNuance, Inc.: Copywriter, Walnut Creek, California April 2012-August 2015
· Established the start-up’s reputation, was instrumental in increasing the client base by 50%
· Led the creative strategy and wrote creative, original, and compelling copy for ads, landing pages, and ad campaigns based on client’s business type and needs, specializing in digital and social-media advertising
· Was named one of the top 2 writers on the team based on client feedback and campaign success
· Created ad copy for various social-networking channels such as LinkedIn and Facebook
· Produced capturing copy that led to amazing client feedback and new clients from word-of-mouth
· Contributed regularly to AdNuance’s blog, writing fresh, intriguing posts on topics related to advertising and creativity
· Thought creatively and met tight deadlines in a dynamic, high-pressure setting, under constant change and challenge
· Worked with clients and made appropriate changes to copy and design concepts based on feedback
2nd Place in 2011 Nationwide Heineken USA/ Effie Collegiate PSA Challenge
· Entered a nationwide college advertising campaign contest and won a $1,500 cash prize and a prestigious Silver Effie Award, honoring the most effective marketing communication ideas in the country
· Achieved 2nd place in the nation and was granted a paid trip to New York City to present campaign to Heineken USA marketing staff and industry professionals
· Created a multimedia campaign in a group with two other students called “Tag Your Taxi” to encourage Heineken consumers to learn, understand, download, and use the Taxi Magic mobile phone application
· Used creativity, strategic-thinking, media-knowledge, quantitative-research, and presentation skills to make a campaign execution winning an Effie, alongside top brands such as Old Spice and Dove
· Executed this national award-winning ad campaign: http://www.youtube.com/watch?v=dhd2NkRuBcU
Youth & Shelter Services, Inc.: Public-Information Intern, Ames, Iowa August-December 2011
· Developed advertising, managed company website and social-media, worked in public relations, planned and organized events, wrote press releases, and carried out other public-information projects for the organization
· Put new event ideas into action that increased awareness and engagement, including the 5K walk/run that set a new attendance record
· Designed interior maps of key company buildings, created event pages on company website and social media, and put-together newsletters highlighting new developments
Language Skills
Native speaker in English and Russian
French - advanced proficiency in written and spoken communication
Technical Skills
· InDesign, HTML5, Final Cut Pro, Adobe Flash, Photoshop, Excel; proficient in Microsoft Office, WordPress, Google docs, CMS
